Top Apparel & Fashion Websites in Italy

Name: Top websites in Italy (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Italy, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.it

13.97M

57.53%8.04M

42.47%5.94M

↓1.46%

↑27.9%

Direct

zalando.it

10.19M

27.03%2.76M

72.97%7.44M

↑5.6%

↓4.06%

Direct

shein.com

9.13M

15.33%1.4M

84.67%7.73M

↓60.63%

↑114.1%

Direct

zara.com

3.53M

27.48%970.1K

72.52%2.56M

↓11.98%

↑6.84%

Direct

vogue.it

3.24M

7.59%245.43K

92.41%2.99M

↓7.78%

↓25.74%

Direct

threads.com

3.01M

33.3%1M

66.7%2.01M

↓8.53%

↑588.35%

Direct

maximiles.com

2.97M

3.47%102.88K

96.53%2.86M

↓3.75%

↓13.97%

Direct

adidas.it

2.22M

21.31%472.38K

78.69%1.74M

↓5.63%

↑15.15%

Direct

privalia.com

2.21M

27.72%611.71K

72.28%1.59M

↓3.67%

↓10.26%

Direct

cisalfasport.it

1.97M

19.99%393.63K

80.01%1.58M

↓4.2%

↑2.11%

Direct

ovs.it

1.97M

15.77%310.06K

84.23%1.66M

↓12.26%

↓2.14%

Direct

bonprix.it

1.96M

8.86%173.83K

91.14%1.79M

↑8.87%

↓5.23%

Direct

hm.com

1.93M

26.51%510.53K

73.49%1.42M

↓9.29%

↓1.32%

Direct

zalando-prive.it

1.9M

36.96%701.41K

63.04%1.2M

↓0.39%

↓3.2%

Direct

matrimonio.com

1.57M

25.35%398.83K

74.65%1.17M

↓2.05%

↓17.97%

Direct

asos.com

1.47M

32.73%482.75K

67.27%991.98K

↑30.7%

↑3.2%

Direct

yoox.com

1.36M

19.44%264.15K

80.56%1.09M

↑23.15%

↓10.25%

Direct

calzedonia.com

1.21M

12.81%154.54K

87.19%1.05M

↑24.17%

↓12.92%

Direct

terranovastyle.com

1.17M

8.12%94.66K

91.88%1.07M

↓1.3%

↑4.95%

Direct

mango.com

1.16M

22.98%266.53K

77.02%893.37K

↓4.68%

↑18.24%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Italy on June 2026

As of June 2026, vinted.it leads Apparel & Fashion in Italy with 13.97M monthly visits. Its audience skews desktop-first (57.53% desktop / 57.53% mobile), and traffic is down month over month -1.46% and up year over year 27.9%. zalando.it holds second with 10.19M visits and a mobile-leaning mix (27.03% desktop / 72.97% mobile), while shein.com ranks third with 9.13M visits.

Across the leaders, bantoa.com is the most mobile-first (98.63% of visits), whereas vinted.it is the most desktop-reliant (57.53%). Momentum favors twinset.com in the latest month (97.06%), while shein.com shows the steepest pullback.

Acquisition patterns also differ: vinted.it is driven primarily by search, vinted.it by direct, and vinted.it by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Italy