Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

3.06M

39.72%1.21M

60.28%1.84M

↑4.23%

↑7.67%

Direct

hm.com

749.8K

28.02%210.06K

71.98%539.74K

↓13.54%

↑35.27%

Direct

shein.com

643.48K

45.8%294.74K

54.2%348.73K

↓2.49%

↑35.08%

Direct

zara.com

553.55K

28.35%156.92K

71.65%396.63K

↑67.5%

↑9.53%

Direct

aboutyou.ch

445.78K

35.37%157.68K

64.63%288.1K

↑22.58%

↑29.09%

Direct

zalando-lounge.ch

433.15K

74.57%322.98K

25.43%110.17K

↑4.36%

↑19.58%

Direct

bonprix.ch

380.47K

14.28%54.35K

85.72%326.12K

↓20.58%

↓16.5%

Direct

threads.com

331.39K

73.88%244.83K

26.12%86.56K

↓17.8%

↑518.29%

Direct

dosenbach.ch

304.15K

24.53%74.6K

75.47%229.56K

↓27.9%

↓1.46%

Direct

laredoute.ch

298.52K

26.23%78.29K

73.77%220.23K

↓17.6%

↓5.11%

Direct

tradeinn.com

190.95K

33.92%64.78K

66.08%126.17K

↑37.82%

↓13.88%

Direct

zalando.de

166.58K

24.48%40.79K

75.52%125.79K

↑67.73%

↑10.2%

Direct

asos.com

159.32K

33.8%53.85K

66.2%105.47K

↑10.83%

↑2.03%

Direct

ackermann.ch

154.54K

49.79%76.95K

50.21%77.59K

↓23.03%

↓22.1%

Direct

breuninger.com

153.94K

33.78%52K

66.22%101.94K

↓28.74%

↑21.36%

Direct

c-and-a.com

149.31K

29.82%44.53K

70.18%104.78K

↑0.25%

↑2.1%

Direct

hermes.com

148.14K

11.95%17.71K

88.05%130.43K

↑16.07%

↑24.43%

Direct

mango.com

135.84K

33.36%45.32K

66.64%90.52K

↓19.72%

↑9.38%

Direct

aritzia.com

133.84K

3.1%4.14K

96.9%129.7K

↑542.65%

↑320.92%

Direct

jelmoli-shop.ch

115.09K

47.64%54.82K

52.36%60.26K

↓15.59%

↑2.14%

Direct

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Key Insights on Top Apparel & Fashion Websites in Switzerland on June 2026

As of June 2026, zalando.ch leads Apparel & Fashion in Switzerland with 3.06M monthly visits. Its audience skews mobile-first (39.72% desktop / 39.72% mobile), and traffic is up month over month 4.23% and up year over year 7.67%. hm.com holds second with 749.8K visits and a mobile-leaning mix (28.02% desktop / 71.98% mobile), while shein.com ranks third with 643.48K visits.

Across the leaders, aboutyou.com is the most mobile-first (99.9% of visits), whereas vinted.it is the most desktop-reliant (100%). Momentum favors varley.com in the latest month (6,428.29%), while booztlet.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 93 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland