Top Apparel & Fashion Websites in France

Name: Top websites in France (Apparel & Fashion)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in France, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fr

9.16M

35.47%3.25M

64.53%5.91M

↓2.03%

↓6.19%

Direct

veepee.fr

6.22M

47%2.92M

53%3.3M

↓8.66%

↓26.74%

Direct

shein.com

6.14M

32.79%2.01M

67.21%4.13M

↓73.23%

↑55.4%

Direct

kiabi.com

4.4M

21.04%926.58K

78.96%3.48M

↑2.84%

↓7.62%

Direct

zara.com

4.12M

37.84%1.56M

62.16%2.56M

↑5.62%

↓1.27%

Direct

hm.com

3.78M

30.74%1.16M

69.26%2.62M

↓4.06%

↑9.62%

Direct

asos.com

3.22M

38.02%1.22M

61.98%2M

↓2.99%

↑1.41%

Direct

threads.com

2.91M

31.76%925.27K

68.24%1.99M

↑8.07%

↑609.56%

Direct

uniqlo.com

2.48M

33.06%818.21K

66.94%1.66M

↓6.57%

↑16.31%

Direct

blancheporte.fr

2.24M

19.87%444.63K

80.13%1.79M

↓9.08%

↓9.91%

Direct

mango.com

2.23M

25.42%566.28K

74.58%1.66M

↑5.9%

↓2.34%

Direct

lahalle.com

2.15M

11.58%248.62K

88.42%1.9M

↑15.43%

↓19.22%

Direct

zalando-prive.fr

1.96M

37.63%738.09K

62.37%1.22M

↑5.28%

↓6.68%

Direct

gemo.fr

1.95M

15.54%303.71K

84.46%1.65M

↓10.54%

↓5.1%

Direct

chaussea.com

1.89M

11.62%219.92K

88.38%1.67M

↑24.14%

↓4.65%

Direct

etam.com

1.82M

16.78%305.26K

83.22%1.51M

↑40.47%

↓19.12%

Direct

celio.com

1.82M

26.7%484.96K

73.3%1.33M

↑42.48%

↓9.93%

Direct

bershka.com

1.69M

32.93%556.94K

67.07%1.13M

↑23.49%

↑2.75%

Direct

jdsports.fr

1.69M

23.27%392.49K

76.73%1.29M

↑13.46%

↓6.45%

Direct

courir.com

1.62M

20.24%327.67K

79.76%1.29M

↑17.84%

↓7.23%

Direct

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Key Insights on Top Apparel & Fashion Websites in France on June 2026

As of June 2026, zalando.fr leads Apparel & Fashion in France with 9.16M monthly visits. Its audience skews mobile-first (35.47% desktop / 35.47% mobile), and traffic is down month over month -2.03% and down year over year -6.19%. veepee.fr holds second with 6.22M visits and a mobile-leaning mix (47% desktop / 53% mobile), while shein.com ranks third with 6.14M visits.

Across the leaders, sneakers.fr is the most mobile-first (98.2% of visits), whereas massimodutti.com is the most desktop-reliant (57.45%). Momentum favors sneakers.fr in the latest month (175.17%), while shein.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fr is driven primarily by search, zalando.fr by direct, and zalando.fr by referral; overall, 98 of the top 100 sites are direct-led, 1 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in France