Top Insurance Websites in Serbia

Name: Top websites in Serbia (Insurance)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Serbia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

otpbanka.rs

613.02K

9.25%56.72K

90.75%556.31K

↑3.05%

↓10.07%

Direct

bancaintesa.rs

336.58K

35.33%118.92K

64.67%217.65K

↑17.52%

↑2.85%

Direct

atlas-servis.com

188.61K

10.58%19.96K

89.42%168.65K

↑146.67%

↓12.73%

Direct

rfzo.rs

174.35K

32.19%56.13K

67.81%118.22K

↓8.18%

↑15.25%

Search

generali.rs

145.61K

19.17%27.91K

80.83%117.71K

↑30.36%

↓10.95%

Direct

grawe.rs

132.58K

7.55%10.01K

92.45%122.57K

↑8.2%

↑256.35%

Direct

wiener.co.rs

120.15K

14.77%17.75K

85.23%102.4K

↓24.81%

↑35.72%

Direct

sava-osiguranje.rs

108.19K

12.66%13.7K

87.34%94.49K

↑150.31%

↓31.13%

Direct

registracija-vozila.rs

89.54K

22.03%19.73K

77.97%69.81K

↓38.92%

↑8.22%

Search

maestral.co.rs

62.52K

10.77%6.74K

89.23%55.79K

↑109.78%

↓51.41%

Search

dunav.com

61.73K

29.01%17.91K

70.99%43.82K

↑47.57%

↓23.5%

Search

super-registracija-vozila.rs

57.84K

24.69%14.28K

75.31%43.56K

↓46.39%

↓18.11%

Search

osiguranik.com

57.52K

25.09%14.43K

74.91%43.09K

↑10.93%

↓57.39%

Direct

triglav.rs

52.78K

14.7%7.76K

85.3%45.02K

↑57.51%

↑18.77%

Direct

ddor.rs

40.42K

25.51%10.31K

74.49%30.11K

↑7.62%

↓17.96%

Direct

rba.hr

35.77K

4.02%1.44K

95.98%34.34K

↑196.54%

↑20.01%

Direct

uniqa.rs

33.45K

28.28%9.46K

71.72%23.99K

↑1.42%

↓40.62%

Direct

amcsrbija.rs

27.04K

8.28%2.24K

91.72%24.8K

↑211.87%

↓10.65%

Direct

ams.co.rs

23.72K

12.37%2.93K

87.63%20.79K

↑288.22%

↓18.38%

Direct

tesla24h.com

17.82K

25.27%4.5K

74.73%13.32K

↑86.36%

↑1.27%

Direct

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Key Insights on Top Insurance Websites in Serbia on June 2026

As of June 2026, otpbanka.rs leads Insurance in Serbia with 613.02K monthly visits. Its audience skews mobile-first (9.25% desktop / 9.25% mobile), and traffic is up month over month 3.05% and down year over year -10.07%. bancaintesa.rs holds second with 336.58K visits and a mobile-leaning mix (35.33% desktop / 64.67% mobile), while atlas-servis.com ranks third with 188.61K visits.

Across the leaders, medidata.ch is the most mobile-first (100% of visits), whereas uos.rs is the most desktop-reliant (100%). Momentum favors milliman.com in the latest month (55,633.33%), while restitucija.co.rs shows the steepest pullback.

Acquisition patterns also differ: otpbanka.rs is driven primarily by search, otpbanka.rs by direct, and otpbanka.rs by referral; overall, 68 of the top 100 sites are direct-led, 26 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Serbia