Top Insurance Websites in Indonesia

Name: Top websites in Indonesia (Insurance)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Indonesia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ojk.go.id

1.18M

30.26%357.79K

69.74%824.48K

↓13.87%

↓14.01%

Direct

allianz.co.id

754.23K

7.39%55.73K

92.61%698.5K

↑161.13%

↑22.25%

Direct

prudential.co.id

394.8K

10.04%39.64K

89.96%355.17K

↑51.99%

↓22.42%

Direct

tni-ad.mil.id

316.48K

5.51%17.45K

94.49%299.03K

↑670.92%

↑19.85%

Direct

generali.co.id

238.23K

4.04%9.63K

95.96%228.6K

↓1.45%

↑18.32%

Direct

qoala.app

168.68K

6.22%10.49K

93.78%158.19K

↑183.86%

↓0.01%

Direct

taspen.co.id

160.62K

54.35%87.29K

45.65%73.33K

↓9.78%

↓22.3%

Direct

mandirikartukredit.com

149.97K

16.09%24.14K

83.91%125.84K

↓23.01%

↓35.49%

Direct

linkaja.id

108.79K

11.25%12.24K

88.75%96.55K

↓23.55%

↓62.25%

Referral

sunlife.co.id

102.88K

5.07%5.22K

94.93%97.66K

↑210.58%

↑159.05%

Direct

chubb.com

80.45K

12.65%10.18K

87.35%70.28K

↑53.6%

↑21.36%

Search

zurich.co.id

78.8K

10.84%8.54K

89.16%70.26K

↑14.7%

↓39.91%

Direct

bni-life.co.id

74.5K

14.02%10.45K

85.98%64.05K

↑112.32%

↓45.56%

Direct

plninsurance.co.id

71.99K

19.51%14.05K

80.49%57.95K

↓48.06%

↑39.73%

Direct

aon.com

69.53K

12.62%8.78K

87.38%60.75K

↑160.92%

↑12.15%

Direct

axa-mandiri.co.id

67.37K

24.01%16.18K

75.99%51.19K

↓11.26%

↓19.97%

Direct

brilife.co.id

59.19K

39.68%23.49K

60.32%35.71K

↓32.52%

↓30.57%

Direct

admedika.co.id

57.96K

64.8%37.56K

35.2%20.4K

↓35.77%

↑16.64%

Direct

manulife.co.id

56.96K

25.9%14.75K

74.1%42.21K

↓28.91%

↓45.57%

Search

rey.id

45.33K

3.96%1.8K

96.04%43.53K

↑10,086.29%

↓66.94%

Direct

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Key Insights on Top Insurance Websites in Indonesia on June 2026

As of June 2026, ojk.go.id leads Insurance in Indonesia with 1.18M monthly visits. Its audience skews mobile-first (30.26% desktop / 30.26% mobile), and traffic is down month over month -13.87% and down year over year -14.01%. allianz.co.id holds second with 754.23K visits and a mobile-leaning mix (7.39% desktop / 92.61% mobile), while prudential.co.id ranks third with 394.8K visits.

Across the leaders, allianz-partners.com is the most mobile-first (100% of visits), whereas merimen.com is the most desktop-reliant (100%). Momentum favors pn-merauke.go.id in the latest month (14,366.15%), while jagadiri.co.id shows the steepest pullback.

Acquisition patterns also differ: ojk.go.id is driven primarily by search, ojk.go.id by direct, and ojk.go.id by referral; overall, 70 of the top 100 sites are direct-led, 22 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Indonesia