Top Beauty & Cosmetics Websites in the United Kingdom

Key Insights on Top Beauty & Cosmetics Websites in the United Kingdom on June 2026

As of June 2026, boots.com leads Beauty & Cosmetics in the United Kingdom with 19.42M monthly visits. Its audience skews mobile-first (21.3% desktop / 21.3% mobile), and traffic is down month over month -0.21% and up year over year 12.97%. superdrug.com holds second with 6.79M visits and a mobile-leaning mix (20.01% desktop / 79.99% mobile), while lookfantastic.com ranks third with 5.42M visits.

Across the leaders, ilmakiage.com is the most mobile-first (99.6% of visits), whereas cocooncenter.co.uk is the most desktop-reliant (89.6%). Momentum favors cornishseaweedbath.co.uk in the latest month (61.86%), while beautyworksonline.com shows the steepest pullback.

Acquisition patterns also differ: boots.com is driven primarily by search, boots.com by direct, and boots.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.