Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

3.63M

16.94%615.55K

83.06%3.02M

↑34.85%

↑21.03%

Direct

fragrantica.com

525.44K

9.75%51.24K

90.25%474.2K

↑119.36%

↓20.27%

Direct

nicehair.dk

512.8K

15.44%79.18K

84.56%433.62K

↑6.88%

↑10.37%

Direct

notino.dk

426.1K

19.39%82.61K

80.61%343.49K

↑87.38%

↑9.85%

Direct

luxplus.dk

342.35K

16.95%58.04K

83.05%284.31K

↓13.04%

↓18.52%

Direct

proshave.dk

187.19K

2%3.75K

98%183.45K

↓1.19%

↑628.76%

Direct

bapoon.dk

179.65K

2.05%3.68K

97.95%175.97K

↑103.35%

↑192.71%

Direct

billigparfume.dk

126.86K

18.48%23.44K

81.52%103.42K

↑43.4%

↑10.42%

Direct

beautycos.dk

118.02K

22.65%26.73K

77.35%91.29K

↓28.84%

↓16.68%

Direct

sephora.dk

98.78K

34.95%34.52K

65.05%64.25K

↓27.48%

↓2.77%

Direct

rituals.com

67.7K

18.98%12.85K

81.02%54.85K

↓30.87%

↑49.25%

Direct

parfumdreams.dk

66.58K

26.89%17.91K

73.11%48.67K

↑38.95%

↑4.15%

Search

dermaspace.dk

66.42K

9.32%6.19K

90.68%60.23K

↑252.77%

↑16.24%

Direct

surisuri.dk

61.88K

16.02%9.92K

83.98%51.97K

↑121.58%

↑110.77%

Direct

fragrantica.ro

59.97K

0.27%161

99.73%59.81K

↑369.12%

↑18.66%

Direct

divainparfums.com

58.76K

1.12%658

98.88%58.1K

↑120.39%

↑622.23%

Direct

osfrisorartikler.dk

56.03K

22.03%12.34K

77.97%43.69K

↑24.52%

↑30.96%

Direct

bangerhead.dk

52.81K

15.59%8.23K

84.41%44.57K

↑2,277.62%

↑9.35%

Direct

peteandpedro.com

52.69K

-

100%52.69K

↑27,630.53%

↑164.67%

Search

lyko.com

51.75K

35.91%18.59K

64.09%33.17K

↓40.23%

↓26.66%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on June 2026

As of June 2026, matas.dk leads Beauty & Cosmetics in Denmark with 3.63M monthly visits. Its audience skews mobile-first (16.94% desktop / 16.94% mobile), and traffic is up month over month 34.85% and up year over year 21.03%. fragrantica.com holds second with 525.44K visits and a mobile-leaning mix (9.75% desktop / 90.25% mobile), while nicehair.dk ranks third with 512.8K visits.

Across the leaders, peteandpedro.com is the most mobile-first (100% of visits), whereas cocopanda.dk is the most desktop-reliant (45.92%). Momentum favors peteandpedro.com in the latest month (27,630.53%), while medik8.com shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 67 of the top 100 sites are direct-led, 28 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark