Top Travel & Tourism Websites in Malaysia

Name: Top websites in Malaysia (Travel & Tourism)
Creator: Semrush
License: https://www.semrush.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malaysia, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.63M

58.39%5.04M

41.61%3.59M

↓1.87%

↑78.83%

Direct

agoda.com

3.68M

34.52%1.27M

65.48%2.41M

↓24.3%

↓6.96%

Direct

booking.com

3.07M

33.74%1.03M

66.26%2.03M

↓2.45%

↑3.82%

Direct

airasia.com

2.06M

40.32%830.78K

59.68%1.23M

↓10.47%

↓29.59%

Direct

klook.com

1.43M

26.49%379.29K

73.51%1.05M

↓21.62%

↑1.18%

Referral

traveloka.com

1.23M

21.47%263.44K

78.53%963.35K

↓13.95%

↑18.81%

Direct

airbnb.com

969.14K

39.72%384.97K

60.28%584.17K

↓8.75%

↓18.87%

Direct

skyscanner.com.my

788.59K

45.57%359.37K

54.43%429.22K

↑6.8%

↓5.22%

Direct

publicholidays.com.my

629.97K

32.97%207.71K

67.03%422.27K

↓21.88%

↓35.84%

Search

flightradar24.com

532.34K

65.12%346.65K

34.88%185.69K

↑34.84%

↑13.97%

Direct

kkday.com

526.78K

8.55%45.06K

91.45%481.73K

↓42.04%

↑127.8%

Referral

marriott.com

517.38K

43.77%226.45K

56.23%290.93K

↑17.59%

↑19.56%

Direct

easybook.com

511.93K

29.99%153.54K

70.01%358.39K

↑10.21%

↑6.27%

Direct

redbus.my

506.33K

24.6%124.54K

75.4%381.79K

↓11.85%

↓27.12%

Direct

tripadvisor.com.my

451.65K

34.64%156.47K

65.36%295.18K

↓22.11%

↓33.12%

Search

rwgenting.com

428.79K

13.65%58.51K

86.35%370.28K

↑15.75%

↓33.41%

Direct

theborneopost.com

395.55K

19.9%78.73K

80.1%316.82K

↑26.9%

↓15.43%

Direct

busonlineticket.com

367.07K

16.09%59.07K

83.91%308K

↑13.6%

↓21.74%

Direct

flightaware.com

360.31K

34.4%123.94K

65.6%236.37K

↑33.23%

↓7.04%

Direct

airpaz.com

346.95K

49.31%171.08K

50.69%175.88K

↑51.5%

↓22.29%

Direct

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Key Insights on Top Travel & Tourism Websites in Malaysia on June 2026

As of June 2026, trip.com leads Travel & Tourism in Malaysia with 8.63M monthly visits. Its audience skews desktop-first (58.39% desktop / 58.39% mobile), and traffic is down month over month -1.87% and up year over year 78.83%. agoda.com holds second with 3.68M visits and a mobile-leaning mix (34.52% desktop / 65.48% mobile), while booking.com ranks third with 3.07M visits.

Across the leaders, dubaiparksandresorts.com is the most mobile-first (100% of visits), whereas tourism.gov.my is the most desktop-reliant (96.25%). Momentum favors travelocity.com in the latest month (973.62%), while ihg.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 79 of the top 100 sites are direct-led, 16 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malaysia